Polycom Strategy, The Future of Video Collaboration is Now

The NASDAQ Strategy Day, October 8, 2012 On-Demand

A number of impediments have hampered the mass adoption of video conferencing including too many closed video 'islands' and the limited scalability of traditional video solutions. With this set of announcements, Polycom is tackling these adoption barriers head-on by making video conferencing easier to deploy, easier to use, and easier to scale without forcing forklift upgrades. This is the type of innovation and vision that made Polycom an early market leader in video collaboration. Make no mistake --- we are seeing Polycom 2.0.

– Ira Weinstein, senior analyst and partner, Wainhouse Research

Making Video Easier to Use: Polycom User Experience and New User Interface Experience Polycom UX (Polycom User Experience), the industry's best video collaboration experience. Our next-generation end points include over 20 new user innovations and minimized IT management and support.

What has held back pervasive video conferencing in enterprises is the lack of an easy-to-use and easy-to-access solution that also delivers the security, reliability, interoperability and affordability organizations and services providers need to deliver video to the masses. Polycom is delivering a groundbreaking solution addressing these critical factors.

– Zeus Kerravala of ZK Research

Ensuring High Availability to Any Environment: RealPresence Platform

RealPresence Group Series

RealPresence Visual Edge

RealPresence Desktop

Delivering open standards-based SVC is a bold move for Polycom, and critical for the industry. While SVC provides significant cost, performance, and scalability benefits to customers, until now it has seen limited success because other SVC protocols are proprietary, creating ‘video islands’ and running up implementation costs for customers.

– Jim Lundy, CEO and lead analyst, Aragon Research

Greater scalability at a lower cost
Industry's first open standards-based scalable video coding (SVC) means 3X HD multipoint video capacity.

Making Video More Affordable: New Portfolio of Mid-Market Solutions
Feature-rich video collaboration that's more affordable, and easier to use and manage. Introducing the Polycom RealPresence Collaboration Server 800s, Virtual Edition. The industry's first multi-protocol, integrated software MCU that runs on industry-standard servers. Get started by visiting the new products now.

Polycom has created a portfolio of video collaboration solutions that are right at the sweet spot for mid-market customers, delivering enterprise-grade quality, along with the affordability and ease of use needed as these customers grow and subsequently expand their video usage.

– Maribel Lopez, principal and founder of Lopez Research

Uniting Video Islands for B2B and B2C: RealPresence CloudAXIS

Industry-first, universal access for anyone with a browser. RealPresence® Cloud AXIS™ Suite let's customers extend enterprise-grade video collaboration to users of Skype™, Facebook, Google Talk™ and other business video apps via a browser.

Analyst Quotes
	Polycom's announcements build on its industry leadership in video collaboration innovation. Forrester Research, Inc., recently named Polycom a leader in room-based video conferencing and a top-ranked company in both "current offerings" and "strategy" in its August 2012 report, "The Forrester Wave™: Room-Based Videoconferencing, Q3 2012." In the report, Polycom received the highest scores possible in the categories of quality of experience, interoperability, product road map, partners, and security and compliance.
	Organizations across industries are video-enabling their workforce, including supplying personal video-conferencing systems to employees. Gartner estimates that there will be more than 200 million employees using enterprise-supplied personal video-conferencing systems worldwide by 2016, up from just 33 million in 2012.*
	"Video collaboration solutions that allow for face-to-face interaction and content-sharing are important tools for helping businesses stay competitive and on the cutting edge, no matter their size. The challenge for mid-sized companies, in particular, is that although they want and need to implement the best technology, they are often hindered by limited budgets and IT resources," said Ira M. Weinstein, senior analyst and partner, Wainhouse Research. "Polycom has created a portfolio of video collaboration solutions that effectively hit the sweet spot for mid-market customers, delivering an enterprise-grade quality of experience, along with the affordability and ease of use to support customer needs today and tomorrow."
Partner Quotes
	"For years, Polycom and HP have worked together to transform the way organizations communicate and collaborate – on the go, at home, and at work. Today's announcements bring exciting new advancements that will accelerate the adoption of video collaboration in organizations of all sizes." Alastair Winner, HP TS VP Support and Consulting
	Once again, Polycom puts the user first with a series of standards-based breakthroughs that, combined with IBM social business applications, will make video collaboration easier, more scalable at lower cost, and more accessible to more people. We look forward to working with Polycom to deliver the true power of social business through these latest enhancements. Jeffrey Schick, Vice President, Social Software at IBM
	"Microsoft is enthusiastic to see Polycom's licensing of open standards-based SVC technology as it provides the foundation to deliver interoperable solutions that our joint customers demand," said Warren Barkley, General Manager Lync Customer and Partner Engineering, Microsoft.
	Customers around the world are realizing productivity gains with Siemens OpenScape unified communications (UC) integrated with Polycom RealPresence video collaboration solutions. We're excited about the new line of Polycom products because they offer an opportunity to deliver joint solutions that bring people closer together in a more rich collaborative experience and broaden the availability of video-enabled UC environments to enterprises everywhere. Chris Hummel, Chief Commercial Officer, Siemens Enterprise Communications
	"Today, Polycom delivered on its promise to always be an industry leader and provided the solutions that customers are asking for. Further, Polycom brings these solutions to market with a channel-enabled approach. We applaud Polycom on this strategy and accomplishment." Pepper Fernandez, CEO, Solutionz Conferencing
	"Gen-i, Telecom New Zealand's ICT services division, is seeing significant interest from customers who want an easy to use video conferencing solution so that they can deliver video collaboration across their organization, without IT, performance or security headaches," said Jo Allison, Acting CEO, Gen-i Australasia. "Polycom RealPresence CloudAXIS is very compelling, as it provides a browser-based solution that is powerful and simple for the user, but has the backbone and infrastructure to ensure it meets the stringent security and quality requirements of the enterprise and the scalability and resilience of a service provider."
	Polycom continues to be a leader in the marketplace when it comes to lower cost of ownership, ease of use, scalability, and interoperability within Microsoft Lync. Polycom's latest product introductions affirm their commitment to delivering innovative, highly optimized UC solutions to the channel. No doubt, our reseller partners will benefit from offering these solutions, as they enable the end-user experience to be simple and consistent across various platforms and devices. Buck Baker, President, ScanSource
Customer Quotes
	"We are moving toward a self-service model for video collaboration, and we see Polycom's new RealPresence Group Series and other video collaboration solutions as an important component of our strategy," said Kyle Severson, Unified Communications Architect, Kimberly-Clark, one of the world's largest manufacturers of consumer products. "We've had the opportunity to work with Polycom's latest technology. The revamped user experience, along with the SmartPairing capability on RealPresence Mobile 2.0, makes it extremely easy and intuitive to initiate and manage video calls. That ease of use is absolutely essential for driving broader adoption of video collaboration to improve communication, increase productivity, and accelerate time to market for our consumer products.
	"Our attorneys service clients around the world – often during their local time –-- and regularly use video for depositions, hiring, and document reviews," said George Brandon of Morris, Polich and Purdy, LLP. "With HD video collaboration solutions from Polycom, we can confidently conduct meetings on the device that's most convenient and accessible at the time, whether it's on a group video system in a conference room at 2pm, or at 10pm on a tablet when we're at home or traveling. Polycom gives us the flexibility and quality we need to maintain excellent client service without straining our IT budget."

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