Peak of productivity at Copper Mountain Resort

At a Glance

  • Reduction in background noise
  • Increased audio clarity
  • Scalability to accommodate growth
  • Decrease in costs

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Central reservations uses Polycom VVX Phones, PureCloud Engage for stellar customer service

At Copper Mountain Resort, located about 75 miles west of Denver in the heart of the Rocky Mountains, thousands of visitors per year converge on the ski area composed of three villages, each possessing their own distinctive character. This popular vacation destination has 2,490 acres of in-bounds terrain under lease from The US Forest Service, White River National Forest, and Dillon Ranger District. Whether visitors are there for the U.S. Grand Prix or to sip a brew at the Copper Mountain Cider Circus in summer, plans are constantly being made at this epicenter of fun.

Central reservations: where the real action happens

On the outside, the scene is a flurry of adventure. On the inside, phones are ringing off the proverbial hook. The Central Reservations’ call center spans three large rooms that occupy an upstairs and downstairs. Agents sit in individual cubicles with low walls, close enough in proximity that the ringing of their neighbors’ phone sounds like their own phone ringing. Approximately 20 agents process calls to make dreams of mountain adventures come true. Agents stay busy booking lodging, season passes, rental equipment, and lessons. It’s not just skiing—guests book rides on zip lines, a tubing hill, and Woodward Barn sessions for children of all ages. Routing transfers, answering questions about the resort, and providing support for customers purchasing lift tickets are all part of a day’s work for Copper Mountain Central Reservation Vacation Specialists.

“We built PureCloud Engage to help businesses likeCopper Mountain Resort transform the way they engage their customers using technology that lets them easily, costeffectively and securely interact however they want, whenever they want,” says Robert Ritchy, vice president of PureCloud development for Interactive Intelligence. “Copper Mountain benefits from a reliable and scalable cloud solution that was up and running in days, is easy-to-use and continuously delivers innovative features on a monthly subscription plan—ultimately providing a truly low-risk, high-value proposition.”

Integration and usability: the makings of a vacation

Agents toggle between a variety of software programs to achieve different objectives: Property management system Visual One; ski and attraction management software by Resort Technology Partners; and Inntopia, in which third-party companies load their products and availability for Copper Mountain to package and build a complete vacation including transportation from Denver International Airport. PureCloud Engage and Polycom phones—operating on SIP—are a part of the mix, with plans in the near future to integrate with the other applications.

Security: safeguarding customer information

In today’s digital landscape where cyberattacks are a pervasive threat, call centers using cloud-based services have a deep responsibility to protect sensitive data like guests’ credit card numbers. Like most call centers in which, “This call may be recorded for quality purposes,” Copper Mountain’s calls are recorded but are backed by the highest level of security as certified by SSAE 16 Type II standards.

HD Voice: audio quality to closely connect with customers

In interactions that depend on audio quality, the importance of call clarity can’t be overstated. Polycom handsets and Plantronics headsets deliver HD voice for exceptional voice clarity when conversing with guests. “Adding Plantronics wireless headsets to Polycom VVX phones allows Copper Mountain’s reservations specialist the added productivity of a hands-free phone experience in addition to unparalleled sound quality that meets the demand of an often chaotic call center environment,” says John Gillespie, Director of Global Consulting and Alliance Accounts at Plantronics.

As a destination with international appeal, visitors call Copper Mountain from all over the world to book lodging and resort activities. A global clientele means differing rates of speech, foreign accents and dialects coming through the call center. “HD voice provides such audio clarity that neither party on the call has to repeat things as often as we used to with our previous phones. It helps reduce misunderstandings—which saves time and ensures a pleasant booking experience,” says Tim Lonergan, Central Reservations Assistant Manager.

Polycom Acoustic Fence : the gold standard in noise filtering

It’s no secret that call centers are noisy places. Agents’ voices, phones ringing, and typing on a keyboard produce plenty of noise on their own. Copper Mountain enjoys a mountain friendly culture, raised on Colorado. At any given time, agents may be stomping heroically through the front door in their boots, skis and board in hand, tracking in snow, and all the while chattering about their lunch break on the mountain.

Add in the outside background noises of a populated ski resort—snowplows, snowboard competitions, concert music, fireworks—and the environment can become even more distracting. Special features in VVX phones like Polycom Acoustic Fence minimize sound external to the individual agent. Polycom Acoustic Fence technology works by using the microphones on the handset and speakerphone to measure the audio delay between these two mics. Using that metric, the technology determines which sound is the speaker’s voice, and lowers all other sounds that are further away.

“With Polycom Acoustic Fence, background noises are virtually inaudible to the caller,” Costa says. In an environment with continuous voice traffic, the gold standard of noise filtering technology is instrumental in providing a hassle-free customer service experience. “We have the best of both worlds—we get to enjoy our casual culture while still presenting a professional image to our customers.”

A lot goes on behind the scenes when guests connect to Copper Mountain’s Central Reservations. While the vacation itself should be an adventure, the booking process shouldn’t be. “The guest’s journey begins here, when they first reach out to us. A smooth customer service experience shows just how much we value our guests. We are a friend on the inside, so we only use the best solutions in our center to deliver an experience that creates a passion for Copper Mountain Resort."


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