Sales success can be measured in a number of ways - revenue, pipeline/funnel, profitability, cost of sales, number of contacts, revenue per salesperson and so forth. But, creating customer opportunities and managing them is no easy task.

Polycom collaboration solutions allow sales teams to be more efficient, more knowledgeable and more productive. Video collaboration enables more sales professionals to engage in more in face-to-face discussions to solidify true opportunities and further qualify others. Salespeople can use collaboration to manage extensive territories and regions or to help customers resolve business problems.

In short, Polycom collaboration solutions enable better tracking of sales opportunities, enhanced customer relationships and better alignment of sales goals and objectives.

Key metrics and the associated Polycom benefits for this line of business include:

Revenue Generation

Sales teams can use Polycom collaboration solutions to keep in regular contact with customers and partners. And they can keep in contact more often, building strong, trustworthy customer relationships and uncovering new opportunities. Training and other key sales-related activities can also be held after hours to minimize time out-of-the-field during normal business hours.

Pipeline/Territory Management

A video-based Polycom collaboration solution can be used as a complement to traditional CRM solutions such as Salesforce.com, SalesLogix or Goldmine. Sales managers can have face-to-face discussions with their sales team, customers or partners to better evaluate and qualify opportunities.

Improved Communications

With Polycom collaboration solutions, regular, interactive staff meetings allow teams to collaborate on strategies, best practices and role-play skills. Motivational boosts or team recognition can be given directly from sales management. Product experts can join calls to visually explain competitive features or advantages. And, marketing experts can explain market trends or show the latest marketing collateral.

Improved Work/Life Balance

Work and life balance is improved with Polycom collaboration solutions since sales calls can be made visually from home instead of through travel. Salespeople who can balance work and family are often more productive, more motivated and apt to stay with the company longer.